Jamie Oliver’s home cooking program expands footprint in NSW
In conjunction with Stockland Residential Living and fresh food partner Woolworths, Jamie’s Ministry of Food Australia is expanding its NSW footprint launching a new outreach program. The new program will launch in September commencing at Stockland Willowdale located at Willowdale Community Place, 93 Jamboree Ave, Leppington, NSW 2179.
Jamie’s Ministry of Food is known for its founder, chef and campaigner, Jamie Oliver who believes we have lost the art of home cooking which has led to an adverse effect on our health and the future health of our children.
As Jamie Oliver said during his recent visit to Australia in May, “Research done here in Australia proves that what we do works, so we need to reach more people and get more people cooking and taking care of their health. When you get local people to inspire local people, we can create sustained change.”
After six successful years and over 36,000 people through the Australian program, the overall goal for Jamie’s Ministry of Food Australia is to continue to reach more people in order to help implement food related behaviour change. The launch of the outreach program paves the way for this expansion, with additional locations planned after the Stockland Willowdale launch.
The outreach program includes two seven week courses along with a series of themed interactive demonstrations. The demonstrations have been planned based on the local demographic of the Stockland Willowdale community which is focused on families and retirement living. The demonstration topics include Easy Lunch Time Solutions, Recipes for Busy People and How to Read Food Labels.
Dedicated Food Trainers from the Wetherill Park Kitchen will deliver the new program teaching participants Jamie’s hints, tips and shortcuts. As with the ongoing Jamie’s Ministry of Food program, the outreach program draws on Jamie’s food ethos and uses the same cooking techniques and approach to food education. The existing Jamie’s Ministry of Food Wetherill Park kitchen located at Stockland Wetherill Park Shopping Centre will continue to run the ongoing seven week home cooking program.
The much needed support from Stockland Residential Living is an extension of the existing relationship which includes support of the Wetherill Park Kitchen and the Queensland Mobile Kitchen. The partnership between Stockland and Jamie’s Ministry of Food is a great example of the work being done at community level in recognition of improving the future health of Australians.
Jonathan Lawson, Senior Development Manager at Stockland, said: “We are thrilled to be a part of this positive program, bringing Jamie’s Ministry of Food to our fast-growing Willowdale community. We know the importance of a diverse fresh food offering and continually strive to deliver more for all residents in the area, from young families to retirees.”
“Stockland always strives to create a better way to live and we see our communities as an important part of living this ethos. We see this new initiative with Jamie’s Ministry of Food and The Good Foundation as a perfect way to encourage people to improve their cooking skills and help to create a happy, healthier community.”
Jamie’s Ministry of Food is a practical solution to the problems associated with diet-related disease. The community-focused program aims to inspire people to get back to basics in the kitchen. It’s about teaching people to start cooking for themselves once again and equipping them with some simple skills and knowledge. The program empowers change in the way they and their families eat, and how they think about food. Jamie’s Ministry of Food is about addressing the big health issues facing the nation through a common sense approach that is simple and effective.
The program has been proven to work. Research conducted by Deakin University and University of Melbourne showed that participants who take the course purchased and consumed more vegetables, spent less on take away foods and changed their cooking and eating behaviours after taking the course.
The Good Foundation is a not-for-profit organisation which has partnered with Jamie Oliver, Woolworths and founding partner, The Good Guys, to deliver Jamie’s Ministry of Food throughout Australia. Jamie’s Ministry of Food is also supported by QLD Health in QLD, Stockland in NSW and QLD and Edith Cowan University in WA.
For bookings and more information on Jamie’s Ministry of Food visit www.jamiesministryoffood.com.au
For additional information please contact:
Camilla Speirs e: firstname.lastname@example.org m: 0409 359 339
Erin Brissett e: email@example.com p: 03 9282 9106