The growing list of health problems caused by poor diet and lack of food knowledge and skills affects all Australians. Obesity is now one of the nation’s most significant health issues.

The Good Foundation was established in 2010 to focus on programs and projects that promote good health and nutrition, with the first priority program being Jamie’s Ministry of Food Australia.

Cooking is an important life skill which everyone should learn. With the right sort of information and teaching, anyone can learn to cook. Cooking empowers people to take control of their lives and health.

Jamie’s Ministry of Food aims to educate, empower and inspire people to love and enjoy good food, learning how to cook, understanding where it comes from and recognising the power it can have on health, happiness and finances.

Use the power of food to radically improve the health prospects of Australians.

Practicality

Keep things simple, using common sense.

Sharing

Teach people and learn from others, for great results.

Integrity

Be authentic and live to our principles.

Quality and Value

Always do it better, for good outcomes.

Generosity

Go the extra mile.

The Heart and Soul of our Brand

To be inspirational, simple and accessible in everything we do.